Our Story

Sound Story is Australia’s leading strategic communications consultancy for the creative industries with clients spanning music, media, advertising and technology.

We partner with ambitious brands to launch, grow and manage reputations on the world stage through smart and innovative storytelling that crosses borders.

Sound Story’s brains trust is a collective of strategists, journalists and future-focused storytellers. We help brands and leaders in the creative industries increase their share of voice and influence, navigate internal change and outside challenges, and unlock their full potential.

Our solutions draw on deep industry expertise, relationships, and resources, empowering us to exceed client expectations and ultimately, deliver results.

Sound Story's offering includes Corporate PR & Communications, Crisis & Issues Management, Media Relations & Publicity, Stakeholder & Industry Engagement, Executive & Talent Profile Building, Internal Comms & Change Management, Government & Business Intelligence and Business Advisory & Media Training.

We care deeply about how our work impacts culture, respects community, and inspires creativity.

Sound Story was founded in 2023 by Jake Challenor, the former print editor of Rolling Stone AU/NZ magazine, founding editor of Variety Australia and publisher of respected trade titles The Music Network and Radio Today.