SWOT: Content, Choice and Creativity
It’s that time of year when people are reflecting on the best (and worst) of 2024.
6 min read
SWOT: Australians Love Live Music Gigs
New data has revealed that Australians love live music, want to attend more gigs in the coming months, and know the cultural and social value these experiences bring to their lives.
5 min read
SWOT: Are Australia’s Airlines Allergic to Good Headlines?
Australians love to fly, both domestically and internationally. So why do our local airlines continually find themselves on the receiving end of bad headlines, bad consumer perceptions and bad vibes?
4 min read
SWOT: It’s Time! Ausmusic Month is Here!
In previous years, Ausmusic Month has prompted a raft of initiatives aimed at boosting the profile and prominence of Australian music.
5 min read
SWOT: The Good, The Bad & The Ugly Of The Music Industry
This week was a huge one for the local independent music scene, and, indeed, for the multinational behemoths.
6 min read
SWOT: That’s The Way The Cookie Crumbls?
Who would have thought that a cookie ‘scam’ would have been the story of the week, with implications for everything from branding and social media hype, to reputational risks and legal precedents?
8 min read