Sound Story

Sound Story is Australia’s leading strategic communications consultancy for the creative industries with clients spanning music, media, advertising and technology.

37 posts

SWOT

SWOT: Festival Fever & Malicious Media

It’s been another week of Australia’s media sector taking swipes at each other.

Sound Story

Sep 20, 2024 5 min read

SWOT

SWOT: Fixing the Charts, Remaining Relevant & Musicians to Watch

There was a lot of noise at BIGSOUND this week.

Sound Story

Sep 6, 2024 8 min read

SWOT

SWOT: A Mammoth Week for Music Festivals

Local music festivals are back in the headlines, and it seems like there might be a reason to celebrate.

Sound Story

Aug 23, 2024 5 min read

SWOT

SWOT: Time for the Live Music Industry to Move Forward

The ‘Inquiry into the challenges and opportunities within the Australian live music industry’ public hearings have been rolling on.

Sound Story

Aug 9, 2024 5 min read

SWOT

SWOT: Big Announcements, Big Sound

More exciting announcements and lineups are coming out of two key music and ideas festivals.

Sound Story

Jul 26, 2024 7 min read

SWOT

SWOT: Music To Our Ears

New data and announcements are proving good news still abounds in the local and international music industries.

Sound Story

Jul 19, 2024 6 min read