SWOT SWOT: A Splendid Game-Changer? This week: “Game-changer.” That’s how a number of people described the revelation that Kylie would be headlining this year’s Splendour in the Grass. Sound Story Mar 15, 2024 7 min read
SWOT SWOT: Meta’s Ongoing Tantrum This week, Meta's Facebook reminded publishers, and the Australian Government, that it doesn’t like being told what to do. Sound Story Mar 8, 2024 9 min read
SWOT SWOT: Superfans, Again In an economy where music fans are tightening their belts, superfans are a rare segment of growth and opportunity. Sound Story Mar 1, 2024 6 min read
SWOT SWOT: Musical Chairs in Music Media While one major label is abandoning its play in music media, another is entering the market. What does this all mean for the future of music journalism? Sound Story Feb 23, 2024 7 min read
SWOT SWOT: ... Ready For It, Melbourne? A turf war is almost underway in Melbourne, and it's threatening the legacy of one of Australia's highest-paid power couples. Sound Story Feb 16, 2024 7 min read
SWOT SWOT: The Era of Taylor Swift Taylor Swift is almost in Australia. And despite negative headlines abound, The Eras Tour will help bolster Australia’s live sector offering. Sound Story Feb 9, 2024 7 min read