SWOT SWOT: Goliath (Universal) vs. Goliath (TikTok) That’s right – it’s the world’s largest record label (Universal Music Group), versus one of the world’s biggest tech platforms (TikTok). Sound Story Feb 2, 2024 7 min read
SWOT SWOT: Is the Trade Press Having a Renaissance? Thankfully, the trade press seems to be in a growth phase in a number of verticals relevant to Australia’s entertainment sector. Sound Story Jan 25, 2024 7 min read
SWOT SWOT: Reputation Management Amid the Redundancy Rush While we can’t control global economic conditions, or indeed the local cost-of-living crisis, we can control our messaging. Sound Story Jan 19, 2024 6 min read
Sound Story Strategic Comms Agency, Sound Story, Appoints Jane Elliott as Communications Director Jane will join Sound Story from NOVA Entertainment, where she has been leading communications as its National Publicity Director for 15 years. Sound Story May 4, 2023 2 min read
Sound Story Jake Challenor Launches UNIFIED-Backed Strategic Comms Agency, Sound Story Sound Story — made up of former journalists turned future-focussed storytellers — is dedicated to helping its clients launch, grow, and manage their reputations on the world stage. Sound Story Mar 15, 2023 2 min read