SWOT

While one major label is abandoning its play in music media, another is entering the market. What does this all mean for the future of music journalism?

A turf war is almost underway in Melbourne, and it's threatening the legacy of one of Australia's highest-paid power couples.

Taylor Swift is almost in Australia. And despite negative headlines abound, The Eras Tour will help bolster Australia’s live sector offering.

That’s right – it’s the world’s largest record label (Universal Music Group), versus one of the world’s biggest tech platforms (TikTok). 

Thankfully, the trade press seems to be in a growth phase in a number of verticals relevant to Australia’s entertainment sector.

While we can’t control global economic conditions, or indeed the local cost-of-living crisis, we can control our messaging.