SWOT SWOT: Superfans, Again In an economy where music fans are tightening their belts, superfans are a rare segment of growth and opportunity. Sound Story Mar 1, 2024 6 min read
SWOT SWOT: Musical Chairs in Music Media While one major label is abandoning its play in music media, another is entering the market. What does this all mean for the future of music journalism? Sound Story Feb 23, 2024 7 min read
SWOT SWOT: ... Ready For It, Melbourne? A turf war is almost underway in Melbourne, and it's threatening the legacy of one of Australia's highest-paid power couples. Sound Story Feb 16, 2024 7 min read
SWOT SWOT: The Era of Taylor Swift Taylor Swift is almost in Australia. And despite negative headlines abound, The Eras Tour will help bolster Australia’s live sector offering. Sound Story Feb 9, 2024 7 min read
SWOT SWOT: Goliath (Universal) vs. Goliath (TikTok) That’s right – it’s the world’s largest record label (Universal Music Group), versus one of the world’s biggest tech platforms (TikTok). Sound Story Feb 2, 2024 7 min read
SWOT SWOT: Is the Trade Press Having a Renaissance? Thankfully, the trade press seems to be in a growth phase in a number of verticals relevant to Australia’s entertainment sector. Sound Story Jan 25, 2024 7 min read