Strategic comms for creative industry leaders & challengers

We're a brains trust of strategists, journalists and future-focussed storytellers partnering with brands in music, media, marketing and tech.

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SWOT

SWOT: Don’t Dismiss New Media

The Federal election, social media spats and a recent National Press Club address have really put the spotlight on social media influencers, online political commentators, new media brands, youth consumption habits, and where they all intersect.

Sound Story

May 23, 2025 5 min read

SWOT

SWOT: Aussie Artists Rule

Some local musicians (and their managers) are celebrating this week, as New South Wales becomes the first state to (mostly) adopt ‘Michael’s Rule’.

Sound Story

May 9, 2025 6 min read

SWOT

SWOT: Putting Money Where Your Music Is

With the Federal Election just around the corner, it seems like the music industry’s future is finally a talking point, and monetary commitments are starting to come through.

Sound Story

Apr 24, 2025 5 min read

Strategic comms for creative industry leaders & challengers

Solutions

Corporate Comms & Brand PR

Crisis & Issues Management

Press Office & Publicity Campaigns

Industry Advocacy & Engagement

Executive Comms & Profile Building

Thought Leadership & Owned Media

Internal Comms & Change Management

Government & Business Intelligence

Who We Work With

Newsletter

SWOT: Don’t Dismiss New Media

SWOT: Aussie Artists Rule

SWOT: Putting Money Where Your Music Is

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