Sound Story

Sound Story is Australia’s leading strategic communications consultancy for the creative industries with clients spanning music, media, advertising and technology.

18 posts

SWOT

SWOT: 2.7 Billion Opportunities to be Heard

Spotify Australia just released its second annual Loud & Clear report, providing valuable insights for artists, industry and fans.

Sound Story

May 10, 2024 7 min read

SWOT

SWOT: Radio, Someone Still Loves You

There’s something in the air(waves) this week.

Sound Story

May 3, 2024 6 min read

SWOT

SWOT: Music Publishers Go Back to the Future

The local music press are looking both forwards and backwards with their initiatives and innovations this week.

Sound Story

Apr 26, 2024 7 min read

SWOT

SWOT: The Media Self-Implodes (Again)

Plus: Aussie Content Going Global, Media Coverage of Bondi Attacks.

Sound Story

Apr 19, 2024 6 min read

SWOT

SWOT: It’s Time to Have Some Tough Conversations

Purpose is also back in the headlines… Or is it?

Sound Story

Apr 12, 2024 6 min read

SWOT

SWOT: Content, Copyright and…. Crime? Is AI a Thief?

A key issue to be keep up with is the legality of how AI is sourcing, citing and using people’s content.

Sound Story

Apr 5, 2024 7 min read